“I was really excited because I needed to get back into exercising,” Strohfus said. Strohfus was selected from a pool of applicants to be part of the team training at CrossFit Loop fitness facility located off South Wilcox Street. It’s with that in mind that the 48-year-old Castle Rock resident applied this summer to be part of the Transform to Trot fitness competition.Ī new feature of the Turkey Rock Trot 5K family fun run/walk/stroll that takes place in Castle Rock on Thanksgiving Day, Transform to Trot challenges six teams of two to get in better shape by working with trainers at local gyms. Michelle Strohfus’s father was 50 years old when he had a heart attack. (It remains the only global gym franchise to do so.) As consumer expectations move beyond fitness to a more holistic approach to wellness - particularly as the world works to reemerge from a global pandemic - Anytime Fitness is expanding its convenience-first strategy to promote the relentless support and personalized guidance of its dedicated coaches, both in and outside the gym.Īnytime Fitness worked with 10 Thousand Design on in-club experiential design and Colle McVoy on the “Real AF” creative campaign.Digital Replica Edition Home Page Close Menu “Our traditional coaching approach at Anytime Fitness has played an essential role in literally thousands of member success stories over the years,” Anderson said. “The ‘Real AF’ experience amplifies the unique and personalized ways our coaches provide the best guidance accessible anytime, anywhere.”Īnytime Fitness disrupted the industry in 2002 by becoming the first gym franchise in the United States to offer 24-hour access. The availability of the latest “Real AF” experiences and services will roll out as part of a multi-year evolution in partnership with Anytime Fitness club locations across the U.S., and extend across nearly 5,000 locations in nearly 40 countries, on all seven continents. A modernized Anytime Fitness logo, including an “AF” monogram.A more interactive digital experience that tailors each member’s access to coaching and support.A revamp of the club’s interiors that will soon begin appearing across select United States-based locations, delivering an in-club experience that puts coaching front and center within the context of better defined and branded spaces for personal training, nutrition coaching, and recovery services. The “Real AF” platform extends across the entire Anytime Fitness omnichannel experience, and includes: “Through a personalized plan and our omnichannel experiences, we will do everything in our power to help them build self-confidence, resiliency, commitment, balance - where they are, on their terms.” “Our ‘Real AF’ platform is an unmistakable affirmation that success looks different for every individual member,” said Stacy Anderson, president, Anytime Fitness. World’s largest fitness club brand kickstarts multi-year evolution centered on its holistic approach to health and wellness with unmatched convenienceĪnytime Fitness, the world’s largest fitness brand and fastest-growing fitness club franchise, is launching its new “Real AF” marketing platform as part of a bold operational strategy to deliver a holistic approach to fitness, health and wellness through authentic interactions between Anytime Fitness coaches and members, in person or via the Anytime Fitness mobile app.
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